【论文】Sun Hao, Da Qingli：Research on differentiated pricing polices of closed loop supply chains with manufacturer collection mode considering power structure and risk aversion
2013 10th International Conference onService Systems and Service Management (ICSSSM),
Abstract:For a dual-channel supply chain with a manufacturer and a retailer, fairness preference utility functions are established. Then this paper examine the optimal direct selling price, the wholesaling price and the retailing price under three conditions: only the retailer concerns about fairness, only the manufacturer concerns about fairness, and both partners concern about fairness. At last, the numerical example is presented to analyze the coeffiencient of fairness preference on decision-makers' profit and utility.